The Ultimate Branding Opportunity

NHRA events are attended by upwards of 100,000 spectators each weekend with a majority of the spectators working and residing within a reasonable distance of the track. A branding package enables your Company to reach your customers in your local market.

During your weekend at the races, our staff will work with you to prepare the private Pit-side area to meet your business needs, including the display of your company's logo throughout the pit-side hospitality area for your customers and passing spectators to see. Additional branding opportunities include Crew shirts for the weekend event, which will be produced to include your company logo. These shirts will be worn by the entire race team and will be seen on ESPN/ESNP2 during any pit-side and starting line coverage. Additional shirts may be distributed to all of your guests so that they look and feel a part of the Foley Racing team.

All drag racing events have same day qualifying and eliminations, which are televised on ESPN and ESPN2 with a minimum of 5 hours per event. To maximize exposure for your company, the Foley Racing team may arrange to have your logo on our dragster during a nationally televised event. As part of a customized branding package, our driver and crew chief will mention your company in all interviews and our media staff will include information about your company in all of our pre-race press releases.

Allow our Customer Service Staff to design and arrange a Branding Package that best fits your marketing strategy to create new customers and to secure existing relationships.